CIF modules may contain advertising or marketing banners, including ones which are standardized in size to facilitate commercial inter-site marketing systems. Banners are sometimes called slugs, wigits, or widgits.
The Standards and Practices Committee of the Internet Advertising Bureau (IAB) has identified the following banner sizes as the most commonly accepted by major inter-site marketing systems. These sizes reflect market practices and are given for general guidance only; if you must integrate with a specific inter-site marketing system you must use the specific sizing guidelines provided by your system.
| Pixels: | Type: |
|---|---|
| 468 x 60 | Full Banner. Full banners are not recommended for CIF modules because they are too large for horizontal resizing. |
| 392 x 72 | Full Banner with Vertical Navigation Bar. Full banners are not recommended for CIF modules because they are too large for horizontal resizing. |
| 234 x 60 | Half Banner |
| 120 x 240 | Vertical Banner |
| 125 x 125 | Square Button |
| 120 x 90 | Button #1 |
| 120 x 60 | Button #2 |
| 88 x 31 | Micro Button |